Buying a house is mostly an act of imagination. The buyer walks a site, sees a render, opens a brochure, and tries to picture themselves living there. The work of a home builder's website is not really to inform - it is to give the buyer enough to imagine clearly. The right materials, the right light, the right sense of how the space will feel on a quiet morning. Get that imagination work right and the conversation that follows is about finalising, not convincing.
Green Space is a Latvian housing company building sustainable solid-wood homes - modern design, environmental responsibility, and a clear promise of an 8-month build. Their team brought us in to build the website that future homeowners would meet the brand through. The brief was not for a brochure site that lists features. It was for a digital experience that lets buyers feel what living in a Green Space home would be like - before they have ever set foot on one.

The hero - a lakeside sunset render that sets tone before a single feature is listed, with the "Our work in progress" portfolio strip immediately below.
The Brief - A Digital Brochure That Performs Like an Experience
Green Space asked for something specific: a website that works as both a digital brochure and an interactive experience. Information has to be there - house models, sizes, prices, availability, sustainability commitments - but information alone is not what closes a home purchase. The visualisation, the configurator, the booking flow that lets a serious buyer move from interested to booked without leaving the brand experience - that is where the work lives.
Underneath all of that, the site also has to deliver on the brand's own values: clean, considered, and built with the same care the houses themselves are.
3D Visualisations and Day/Night Animations
The defining feature of the site is its visualisation layer. Each Green Space house model is rendered in 3D, with day-to-night animations that let the buyer see how light moves through the building across a single day. This is not a gallery of photographs. It is an interactive surface that responds to the buyer's attention.

The L-b 154m² model in daytime view - the same visual switches between day and night, letting buyers see how the architecture reads in different light.
Architects and home buyers think differently. Architects can read a plan; buyers need to see the space. Day/night animation lets a buyer who would never have read a CAD drawing feel the rhythm of a real day in the house - the morning light, the afternoon sun, the way the wood and glass shift their character as evening sets in. It does the imagination work for them.
The Home Model Configurator
Beyond the rendered models, the site includes a configurator letting prospective buyers explore Green Space's full range of houses - the L-a (139m²), L-b (154m²), S-a House, and others - with sizing, configuration, and visual representation. Each model carries its own page with the level of detail a serious buyer expects: floor area, room layout, exterior treatment, finishes.
The configurator is built so that browsing feels like exploring, not filtering. The buyer moves between models, compares them, lingers on the one that resonates. By the time they reach the booking step, they are not asking "which house do you offer?" - they are asking "can we book a viewing on the L-b?".

The mobile hero - same brand voice, same level of visual polish, tuned for one-handed scrolling and a clear primary CTA.
Property Listings With Real Availability
Green Space's available properties are surfaced on the site with the level of detail a buyer needs to make a serious shortlist. Each listing carries availability status, location (e.g. Amatciems), room and bathroom count, total floor area and land area, and current pricing. The listings work alongside the model configurator: customers can either start with the model they want and find properties matching it, or start with a location and find which models are available there.

The property listing surface - availability prominent, location and key dimensions immediately visible, pricing clear at the line.
This is a small but meaningful inversion of how most real estate sites work. Most listings are designed to capture a lead before they show you the answer. Green Space's listings give the buyer the answer first - here is what is available, here is what it costs, here is what you would get - and the booking flow comes after, on the buyer's terms.
The Booking System
The site includes a booking flow letting prospective buyers schedule consultations or site visits directly. The integration is built into the site rather than handled off-platform, so the path from "I am interested" to "let us talk on Tuesday" never leaves the Green Space brand experience. The booking system is designed to feel like the natural next step from any model page or property listing - not a separate stage the buyer has to be sold on.
Built to Reflect the Brand's Own Values
Green Space's positioning is around sustainability, quality, and considered design. A website for that brand cannot feel busy, cluttered, or generic. The build was about restraint as much as it was about features: clean information architecture, generous space around the imagery, typography that reads as confident rather than salesy, and a navigation that gives prominence to the things buyers actually look for - house models and the Green Space experience.
The result is a site that performs its commercial job (showing models, surfacing availability, booking visits) without ever feeling like a transactional storefront. It feels like an introduction to a way of living, which is what Green Space is selling.
What the Build Delivered
A custom website that does what the best home builder sites do: it gives prospective buyers enough to imagine clearly. The 3D visualisations, day/night animations, model configurator, property listings, and booking system come together as a single, considered experience - not a collection of features. Future homeowners can move from curiosity through to a scheduled conversation without ever stepping outside the brand. For Green Space, the site is now part of the product - the first piece of the experience customers meet, and the one that sets the tone for everything that follows.
Frequently asked questions
What was the scope of the Green Space project?
Why a custom build instead of a template real estate site?
How does the home model configurator work?
What property information is shown on listings?
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