Knowledge Center - Software, Data & Growth

Q: How do the four units collaborate?

Dev builds systems, Data implements reporting and KPI dashboards, Creative drives PR, content automation, and AI-platform visibility based on measurable conversion data - all coordinated under one execution model with one point of contact.

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All articles

What we've learned
from building

A CRM window beside a spreadsheet, with the real workflow drawn running between the two

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DevTechnology

What happens when you outgrow a simple CRM

Most teams outgrow a simple CRM in one specific way: a workflow the tool cannot represent, so the real process moves into a spreadsheet beside it. That is the signal, not seat count. At that point you either migrate to something heavier, or you change the CRM. Most people only know about the first option.

Girts LedinsAugust 10, 2026·6 min read

Two columns showing the same revenue question returning three different answers from raw tables, and one answer from a modeled warehouse

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DataTechnology

Why AI gets your numbers wrong, and how a modeled warehouse fixes it

AI gets your numbers wrong when it has to guess what a number means. Point it at raw tables and it invents a definition of revenue on the spot. Point it at a modeled warehouse, where revenue is defined once, and it reads the same figure your dashboard shows. The fix is modeling, not a better model.

Elvijs VeideAugust 10, 2026·7 min read

Codnity Data cover image illustrating accounting data integration with Power BI dashboards.

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DataServices

Accounting Data × Power BI Integration

Connecting your accounting system (Xero, QuickBooks, Moneo) to Power BI replaces manual monthly reporting with automated, continuously refreshed dashboards. Finance teams gain a live P&L, real-time cash position, and drill-through access to underlying transactions - without manual exports. The critical component is the semantic model, which maps the chart of accounts to how leadership reads the business.

Elvijs VeideJune 4, 2026·9 min read

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DevTechnology

Custom Software vs. Off-the-Shelf

Most businesses make the software decision backwards: they pick a SaaS tool, then adapt around it for years. Build-vs-buy is not a technical question, it is a strategic one. When off-the-shelf is right, when it becomes the ceiling, and the signals that tell you it is time to build.

Girts LedinsMay 14, 2026·9 min read

Common questions

What you
might ask

Straight answers on how we work, who we work with, and what to expect.

What types of companies do you work with?

We work with growth-stage B2B companies, scale-ups, and operationally complex businesses that require custom software development, Power BI analytics, or measurable growth execution. Our sweet spot is companies where execution gaps - not strategy gaps - are the primary constraint.

Can we work with only one unit?

Yes. You can engage Dev, Data, Creative, or Talzy independently. Many clients start with one service and expand when systems, analytics, or growth layers need integration. Cross-unit collaboration happens when it's the right fit - not as a default upsell.

How quickly can we start?

Typically within 1-3 weeks from scoping. We run a structured discovery phase first to ensure we're solving the right problem. Rushed starts lead to expensive redirects - we prefer a fast but grounded kickoff.

What industries do you specialise in?

We work across B2B services, fintech, logistics, SaaS, e-commerce, and operations-heavy businesses. Our approach is industry-agnostic at the methodology level, but we bring vertical-specific pattern recognition from over 60 completed engagements.

What is your delivery model?

We operate in fixed sprints with transparent backlogs, measurable deliverables, and senior-level oversight from strategy through deployment and optimisation. You have full visibility into what's being built and why.

How do the four units collaborate?

Dev builds systems → Data implements reporting and KPI dashboards → Creative drives PR, content automation, and AI-platform visibility based on measurable conversion data - all coordinated under one execution model. You have one point of contact throughout.

Ready to start

Define the right solution.
Execute with clarity.

Whether you need custom software development, Power BI implementation, brand communications & PR, or remote team scaling - we begin with structured diagnosis. No assumptions. No generic proposals.

Discovery call, no pitch deck
Cross-unit recommendation based on your situation
Transparent scoping before any commitment
Response within 24 hours

What we've learnedfrom building