A Smarter Way to Plan Advertising

Making price inquiries faster, clearer, and completely digital for Marvelous & Latvijas Pasts

When Marvelous, one of Latvia’s leading event and advertising agencies, partnered with Latvijas Pasts to offer their nationwide postal branches as ad space, they knew a traditional inquiry process wouldn't cut it. They needed a modern, user-friendly solution that would let advertisers browse, plan, and quote placements, without the back and forth of emails or phone calls.

The Challenge

With Marvelous now in charge of selling advertising space across Latvijas Pasts branches, they were faced with a common but critical problem: inefficiency.

Ad agencies and brand managers needed a way to quickly understand what formats were available, where, when, and for how much. But the process of finding out often involved too many touchpoints - manual quoting, meetings, spreadsheets.

It wasn’t scalable. And it didn’t reflect the quality of service Marvelous is known for.

The Mission

The goal was clear: build a dedicated price inquiry website that would allow advertisers to:

• Explore available advertising formats and placements
• Filter results by parameters like location or duration
• Instantly calculate a cost estimate
• Save and share the quote - all in a few clicks
   

It had to be simple & fast. And it had to represent Marvelous with the same level of professionalism they bring to their campaigns.

Our Approach

We collaborated closely with Marvelous to design and develop a custom solution that matched both their operational needs and brand identity.

First, we translated their vision into an intuitive UX/UI design - clear, accessible, and easy to navigate for both small agencies and large media buyers. Then, we brought it to life using clean, lightweight HTML/CSS code optimized for performance.

On the functionality side, we built a flexible pricing model, integrated targeting filters, and added cart functionality so users could build their media plan dynamically. Additionally, we developed the possibility to download the price estimate in a PDF file.

Key Features

Here’s what the solution includes:

• Visual Overview of Ad Spaces
• Advanced Filtering
• Interactive Cart
• PDF Export 
• Responsive, Accessible Design

What Changed

The result? No more phone calls, emails, or waiting.

Now, agencies and advertisers can visit the webpage, choose ad placements, set a campaign period, and immediately receive a price estimate within minutes. What used to be a manual, multistep process has been turned into a streamlined self-service experience.

For Marvelous, this has meant less time spent on admin, faster deal cycles, and a far more scalable way to manage a growing ad inventory.

Final Thoughts

This project is proof that even a focused, niche tool can make a huge difference when it’s built with clarity and purpose. By transforming the ad inquiry process into something effortless, we helped Marvelous continue to do what they do best - deliver smart, results driven marketing.

And for their clients, it’s never been easier to get visible fast.